Frontline Sales Training Courses
Build stronger sales skills with practical training delivered across the UK, in person or live online. Explore courses, coaching, and sales assessments that help your team improve conversations and achieve measurable results.
Speak To Our Team
A Results-Driven Sales Training Provider With Proven Impact
FLST delivers sales training UK for both big companies and ambitious Small and Medium-sized Enterprises, with a clear focus on results you can measure. We work with well-known brands as well as smaller teams, so we understand different markets, sales cycles, and customer expectations.
We have been delivering training for more than a decade, and we bring that experience into every programme we run. Choosing a provider can feel risky, so we share real examples of outcomes and reviews to help you feel confident from the start.
Because every business sells differently, we do not use a one-size-fits-all approach. We combine workshops, coaching, and practical sessions, so your people can practise what they learn and quickly turn their sales skills training into stronger conversations and better performance.
Practical Sales Courses UK Designed for Real-World Selling
Our sales courses across the UK focus on what sellers deal with every day. Each session is practical, engaging, and built around real calls, meetings, and live examples. Your team gets time to practise, receive clear feedback, and repeat the skills until they feel natural.
Selling is a skill you can learn and improve with the right training. When people follow a simple framework and practise the right behaviours, they lead better conversations, handle objections with confidence, and build trust faster. We focus on repeatable habits, so the learning sticks long after the session ends.
We focus on training that supports real results, not just a good day in the room. Your team leaves with skills they can use straight away, while managers get a clear coaching plan to keep the progress going. Here are our best sales training courses uk you can choose from:
- Cold calling training
- Sales team training
- Objection handling training
- Advanced sales training course
- Account management training
- Sales negotiation training
- Sales presentation training
- Retail sales training
- Sales manager training
- Telesales training
- Sales management training
Our numbers speak for themselves
120K
96%
93%
We’ve partnered with market-leading organisations across diverse industries to deliver effective training solutions, including:
- Cyber Security
- Telecoms
- Financial Services
- Energy
- Information Technology and SaaS
- Manufacturing
- Banking and Finance
- Manufacturing
- Recruitment and HR Services
Our Best Sales Training Courses UK
Turn cold calls into warm leads with our hands-on cold calling training. Learn how to grab attention in the first 3 seconds, keep the conversation going and book more appointments. Our training covers real world techniques from crafting opening lines to dealing with gatekeepers. Whether you’re new to cold calling or looking to improve your approach this course will give you the confidence and tools to make every call count.
Overcome objections with ease and close more deals with our objection handling training. We’ll show you how to anticipate and respond to common objections and turn resistance into opportunities. Through role-playing and real world scenarios you’ll learn how to build trust, keep the conversation moving and win over hesitant buyers. Suitable for sales teams looking to improve their negotiation skills and increase their conversion rate.
Take your sales to the next level with our advanced sales training; it is for experienced sales people who want to fine tune their skills and get better results. We cover strategic selling, managing complex accounts and building long term relationships. With practical tips and modern techniques you’ll be able to close bigger deals, grow your pipeline and stand out in a crowded market. Our course also contributes to sales development by enhancing skills and nurturing talent through effective training sessions and certified coaching techniques.
BDM Blueprint: Winning New Business Every Time
- Identifying and targeting high-value prospects.
- Crafting compelling value propositions.
- Mastering the pitch meeting: presentation and persuasion skills.
- Effective negotiation strategies to close deals.
Deepen your client relationships with our account management training. Learn how to build trust, identify growth opportunities, and deliver long-term value to your customers. This course covers strategies to retain key accounts, upsell, handle challenges, and focus on retaining clients to build long-term relationships. Perfect for those who want to improve client satisfaction and get repeat business.
Learn to negotiate with our sales negotiation training. This course will show you how to handle difficult conversations, find win-win solutions, and close deals without losing value. You’ll learn practical techniques to strengthen your hand and gain confidence in every negotiation.
Get better at phone sales with our telesales training. Learn to grab attention, communicate value, and close faster. This course covers effective scripts, active listening, and handling objections with confidence. Whether you’re selling products or services, this training will help you get more results and higher conversion rates.
Enhance your sales team's performance with our sales manager training. This course covers everything from setting targets and coaching your team to tracking performance and driving motivation. Learn how to motivate your sales team, tackle challenges, and hit your goals consistently. Designed for current and aspiring sales managers looking to create a high-performing sales culture.
Evaluate and Strengthen Your Sales Team’s Performance
Alongside our UK sales training, we can help you measure your team’s strengths and highlight the areas that need attention. Our Sales Assessment experts give you a simple, honest view of each person’s strengths and weaknesses, based on data. This is useful when you are recruiting or when you want a clear training needs analysis for your current team.
We include sales competency checks and personality assessments, so you can see both skill level and working style of your team. You get a personalised report with each assessment that explains your team members’ skills, behaviours, mindset, and motivations in simple terms. It also gives practical next steps that can feed straight into your sales training programs.
If you already assess people in your own way, we can load your criteria into our system. That means you can compare results using your standards and build sales training programs that suit your sales style.
Tailored Sales Training Programmes for Teams and Individuals
We do not believe in one standard course for everyone. We design the training around your team, your customers, and the way you sell. That means the sessions feel relevant from the first hour.
For teams, we create a shared sales approach, so everyone plans calls well, asks better questions, and follows up with confidence. For individual sales representatives, we focus on the exact skills they need to improve, with practice, feedback, and clear next steps.
Sales Training Delivered In-Person, Online, and Across the UK
We deliver sales training in the way that suits your team best. Choose in-person workshops, live online sessions, or a combined programme that includes both. We deliver training anywhere in the UK, whether your team is all in one place or based across different locations.
Every session is practical and interactive, with time to practise and get feedback you can use straight away.
What Sets Our Sales Training Courses Apart
Practical Sales Training That Sticks
Frontline Sales Training keeps the focus on what salespeople do every day, like opening calls, discovery, and closing next steps. We use realistic scenarios and clear practice, so your team can apply the skills straight away. The goal is to help you sell more and to shorten the time from first conversation to a closed deal.
Flexible Options for Every Sales Team
Every team has a different starting point, so we design each course to match your reality. We train people at every level, from those with no formal training to experienced sellers looking for a refresh. You can choose training for prospecting, negotiation, B2B selling, and other core areas.
A Full-Service Learning Journey
Training works best when it fits your wider sales process, so we offer more than a single type of workshop. We use simple diagnostics to understand skill gaps, call quality, and pipeline behaviour before we recommend a plan. You get a clear learning path that develops the skills of your sales reps, managers, and whole team.
Trainers with Real Sales Careers
We select trainers who suit your culture and the exact skills you want to develop. Each trainer has a solid background in sales, which helps them connect with your team and answer the hard questions with confidence. Your people learn from professionals who have done the job under real pressure.
Results You Can Measure
Many clients come to us because they want better conversion rates and more consistent performance across the team. We track each trainee’s progress through agreed metrics, such as meeting set rates, opportunity quality, and how quickly deals move forward.
Support That Continues After Training
Behaviour change takes time, so we stay involved after the training to help new habits stick. Your sales reps get access to resources, templates, and sales blog articles they can use during real sales work. We also provide follow-up support so managers can coach the skills in a steady, practical way.
FAQs
Sales training helps salespeople learn new ways to sell and get better at what they do. It develops new skills while strengthening existing ones, such as finding leads, social selling, sales calls, sales meetings, handling objections, negotiating, and closing deals, allowing them to generate more leads and close more sales.
It is useful for both new sales reps who need a solid foundation and experienced teams who need a refresher. Managers also benefit because training gives them clear ways to coach, support, and measure progress in daily sales work.
We offer sales training courses across the UK in two simple formats: tailored in-company programmes for teams and virtual open courses for individuals and small groups. In-company training is built around your sales process, your customers, and the results you want to achieve. Our open courses follow a proven structure; you still get personalised coaching during each session. If you want support online, we include online sales coaching as part of our flexible delivery.
Yes, we can deliver your sales training either in person or online, depending on what works best for your team. Every course is tailored, so the examples and practice match your market, your customers, and your sales process.
For in-person training, our trainers run sessions at your site and focus on your real sales situations. For virtual training, we deliver interactive workshops on Teams or Zoom, with live practice and group discussion to keep trainees involved. Many clients choose a hybrid approach, and we also offer online sales training programs for extra flexibility.
Yes, we provide in-company sales training across the UK, including London. We also deliver training in Birmingham and Glasgow, and we can support teams internationally.
Our sales training courses are designed for both new and experienced salespeople who want to strengthen their selling skills. They also suit account managers, business development professionals, and sales managers. The programmes help people build confidence and improve sales performance.
Professional sales training helps salespeople sell in a more confident and consistent way, which supports better results for the whole business. It builds practical skills like lead generation, social selling, running sales meetings, handling objections, negotiating, and closing deals, while also improving communication and customer relationships. Ongoing coaching and learning materials help teams keep growing after the training.
Costs can vary based on the length of the course, the number of people attending, and how much tailoring you need. At FLST, we can price training per day, per half-day, per short session, or hourly for one-to-one coaching, so the plan fits your budget and goals. As a sales training company, we can give you a personalised quote; you can call 01 772 364 350 for a free consultation.
Yes, we run all FLST courses live online. Sessions are delivered as virtual instructor-led training, so they are interactive and include the same coaching, practice, and feedback you would get in a room.
Ready to Elevate Your Sales Team’s Performance?
Our Sales Training Courses are meticulously designed to empower professionals at every level, from beginners to seasoned executives, with the latest strategies and techniques. With a track record spanning over 25 years and a global reach, we offer tailored solutions in vital areas like account development, negotiation skills, and social selling.
Contact us today to discover how our training programs can unlock your team’s full potential and drive lasting business growth.
Explore Our Other Sales Training Courses
Sales Management Training
Sales Management Training: Empower your sales leaders with the skills and strategies needed to drive team success and achieve exceptional sales performance.
Cold Calling Training
Master the art of cold calling with Frontline Sales Training. Learn proven techniques to boost confidence, handle objections, and secure more leads.
Objection Handling Training Course
Objection Handling Training: Equip your sales team with powerful techniques to overcome objections, build trust, and close deals effectively.
Account Management Training
Key Account Management Training: Unlock your key customers’ potential with a strategic, relationship-driven approach to account management success.
Sales Negotiation Training
Our sales negotiation training course can give you the skills and confidence to converse with clients, handle objections, and close win-win deals.
Telesales Training
Our Telesales Training Courses focus on developing trust, knowledge, and reliability, enabling your team to identify growth opportunities.
