Frontline Sales Training

Enhancing Skills, Unlocking Potential

Sales Training

Boost your team’s sales skills and confidence with practical training designed for real-world results. Whether you’re new to sales or a seasoned pro, our courses are designed to help you sell smarter and get better outcomes.

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Leading Sales Training Company in the UK

Finding the right sales training provider can feel overwhelming, but at FLST, we make it simple. We’ve worked with businesses of all sizes since 2005 – from global companies to small start-ups – to improve their sales performance and deliver real results. We know every business is different; that’s why our approach is flexible and tailored to you.

We give your team the tools, skills and confidence to close deals and grow your business. We tailor each session to your objectives, whether you’re learning the basics or refining your advanced skills. Our training is based on years of experience and real-world knowledge and is designed to deliver visible and measurable results. We work with sales teams all over the UK, from newbies to seasoned pros; let us help your team succeed.

Our Courses Are Designed to Transform and Elevate Sales Teams and Businesses Globally

Our sales skills training courses are designed to help your team succeed by giving you practical strategies to use in real life. Whether you need bespoke sales team training or ready-made ones, we tailor our training to your needs. From prospecting to account management, we cover all jobs and skill levels, so every member of your team has the support they need to succeed.

By giving your sales team modern tools and proven methods, we help them win new business and build relationships with existing clients. Training is available in the way that suits you: in person, virtually, or in a bit of both. Your sales team is essential to your business, and we’re here to make sure they have the skills and confidence to deliver the results you’re after.

Our numbers speak for themselves

120K

sales professionals trained
 

96%

of trainees recommend us
 

93%

performance uplift
 

We’ve partnered with market-leading organisations across diverse industries to deliver effective training solutions, including:

Our Best Sales Training Courses UK

Turn cold calls into warm leads with our hands-on cold calling training. Learn how to grab attention in the first 3 seconds, keep the conversation going and book more appointments. Our training covers real world techniques from crafting opening lines to dealing with gatekeepers. Whether you’re new to cold calling or looking to improve your approach this course will give you the confidence and tools to make every call count.

Overcome objections with ease and close more deals with our objection handling training. We’ll show you how to anticipate and respond to common objections and turn resistance into opportunities. Through role-playing and real world scenarios you’ll learn how to build trust, keep the conversation moving and win over hesitant buyers. Suitable for sales teams looking to improve their negotiation skills and increase their conversion rate.

Take your sales to the next level with our advanced sales training; it is for experienced sales people who want to fine tune their skills and get better results. We cover strategic selling, managing complex accounts and building long term relationships. With practical tips and modern techniques you’ll be able to close bigger deals, grow your pipeline and stand out in a crowded market. Our course also contributes to sales development by enhancing skills and nurturing talent through effective training sessions and certified coaching techniques.

BDM Blueprint: Winning New Business Every Time

  • Identifying and targeting high-value prospects.
  • Crafting compelling value propositions.
  • Mastering the pitch meeting: presentation and persuasion skills.
  • Effective negotiation strategies to close deals.

Deepen your client relationships with our account management training. Learn how to build trust, identify growth opportunities, and deliver long-term value to your customers. This course covers strategies to retain key accounts, upsell, handle challenges, and focus on retaining clients to build long-term relationships. Perfect for those who want to improve client satisfaction and get repeat business.

Learn to negotiate with our sales negotiation training. This course will show you how to handle difficult conversations, find win-win solutions, and close deals without losing value. You’ll learn practical techniques to strengthen your hand and gain confidence in every negotiation.

Get better at phone sales with our telesales training. Learn to grab attention, communicate value, and close faster. This course covers effective scripts, active listening, and handling objections with confidence. Whether you’re selling products or services, this training will help you get more results and higher conversion rates.

Enhance your sales team's performance with our sales manager training. This course covers everything from setting targets and coaching your team to tracking performance and driving motivation. Learn how to motivate your sales team, tackle challenges, and hit your goals consistently. Designed for current and aspiring sales managers looking to create a high-performing sales culture.

We Provide Training For Businesses Uk-Wide

We train businesses across the UK, helping teams grow and get results. Our range of sales solutions includes strategic selling and telesales, designed to cater to various needs within the sales process. Whether you’re in London, Manchester, Birmingham or anywhere else, we have sales courses uk to suit you. We can deliver in person to your workplace or virtually for added flexibility. We work with small businesses and large organisations to provide practical training that’s easy to follow.

Our professional sales training programs are tailored to your industry and your goals; whether it’s sales, communication or leadership we can help your team perform at their best. Wherever your business is based we can support your success.

Why Choose Frontline Sales Consultancy?

Tailored Solutions for Every Sales Team

We know that every sales team is unique, which is why we offer flexible solutions to suit your needs. Whether your team is full of beginners or experienced professionals, we adapt our training to meet their current skill levels and goals. From mastering the art of cold calling to handling complex negotiations, we cover all aspects of sales in a way that works for you—whether it’s face-to-face or virtual.

A Complete Approach to UK Sales Training

We provide everything your team needs to succeed, from entry-level courses to advanced sales management training. Our programmes include strategic selling, telesales, account management, and much more. Using tools like assessments and diagnostics, we identify where your team can improve and create a personalised development plan; the result? A motivated, high-performing sales team that’s ready to deliver.

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Proven Success You Can Trust

With a strong track record of improving sales performance for businesses across industries, we’ve built a reputation for delivering results. Our clients regularly share their success stories, and independent reviews on various internet platforms to showcase the impact of our training. When you choose us, you’re in safe hands with a sales training company that delivers on its promises.

Trainers with Real Experience

Our trainers don’t just teach—they’ve lived it. Every member of our team has a successful sales background and understands the challenges your team faces. This hands-on experience allows them to connect with your team, share practical advice, and deliver training that resonates.

Ongoing Support to Ensure Success

Our support doesn’t stop when the training ends. We provide ongoing resources, tools, and guidance to ensure your team applies what they’ve learned. From follow-up sessions to helpful blogs and tools, we’re here to help your sales team succeed every step of the way.

Frontline Sales Consultancy is committed to transforming your team’s performance and helping your business grow. Ready to take the next step? Let’s work together!

Ready to Elevate Your Sales Team’s Performance?

Our Sales Training Courses are meticulously designed to empower professionals at every level, from beginners to seasoned executives, with the latest strategies and techniques. With a track record spanning over 25 years and a global reach, we offer tailored solutions in vital areas like account development, negotiation skills, and social selling. 

Contact us today to discover how our training programs can unlock your team’s full potential and drive lasting business growth.

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