Getting a prospect to actually listen can feel like an uphill battle. Most people tune out sales pitches the second they sense one coming. But the right words can change everything. A good opening line can grab their attention, spark curiosity, and turn a cold conversation into a real opportunity. So, instead of using the same old sales talk, try these 10 powerful phrases to build trust, show value, and keep the conversation going.
"Hey [Name], I saw your recent post about [topic]—really insightful. Mind if I ask how that’s going for you?"
Mentioning their post shows you’ve taken the time to learn about them. It’s a great way to start a conversation without feeling salesy. Plus, people love talking about their own experiences.
"I’m not here to sell you anything right now—I just want to understand if this is even relevant for you."
Nobody likes feeling pressured into a sale. By making it clear that there’s no hard sell, you put them at ease. It also makes them more open to actually hearing you out.
"I work with businesses like yours that struggle with [common pain point]. Does that sound familiar?"
This phrase makes it about them, not you. When you mention a challenge they might relate to, it gets them thinking. If they’re struggling with the same thing, they’ll be more likely to engage.
"I noticed your company is growing fast—how are you handling [specific challenge] with that kind of growth?"
Starting with a compliment shows you’ve done your research and respect their success. It also makes the conversation feel more like a discussion than a sales pitch. By tying in a challenge, you open the door for them to share real insights about their struggles.
"A lot of people I talk to are frustrated with [problem]. How are you dealing with that right now?"
This feels more relatable than pushy. It shifts the focus to them, so they’re more likely to engage. If they share their struggle, you can offer value without forcing a solution.
"I don’t want to waste your time—if this isn’t a priority for you right now, I totally get it."
This takes the pressure off and makes them feel in control. Ironically, when people don’t feel forced into a conversation, they’re more likely to stay in it. It also sets you apart from aggressive sales tactics that push too hard.
"Your team is already doing some great things. I just want to see if we can help make it even better."
Starting with praise makes the conversation feel positive and non-threatening. It reassures them that you’re not here to criticize but to add value. When people feel recognized for their efforts, they’re more likely to be open to new ideas.
"I’m a little lost—can you help me understand how you’re currently handling [specific issue]?"
This phrase flips the script by making them the experts. People naturally like to help, and this makes them more willing to share insights. Plus, it creates a two-way conversation instead of a one-sided sales pitch.
"I know I just caught you in the middle of something—this will only take 3 minutes, I promise."
Acknowledging that you’re interrupting their day makes you sound respectful of their time. It also reassures them that this won’t be a long-winded sales pitch. When people know there’s a clear time limit, they’re more likely to stay on the call rather than look for an excuse to hang up.
"Before I go, one quick question—if you could change one thing about [problem], what would it be?"
Ending with a thoughtful question keeps the conversation open and leaves them thinking. It also gives you valuable insight into their biggest pain points. If they answer, it’s a great insight into how you might be able to help without pushing too hard.
Building strong relationships with your prospects starts with the right approach. Instead of jumping straight into a pitch, focus on building rapport by recognizing their successes and showing genuine interest in their challenges.
A thoughtful conversation makes you stand out from the typical salesperson and keeps the door open for future opportunities. If you’re looking to sharpen your skills, our sales training programs can help.
From telesales training courses to sales management training, we offer practical techniques to boost your confidence and results. Keep refining your approach, and happy selling!
